If you’re a veteran who owns a business, you already know the importance of hard work and dedication. But no matter how great your business is, people need to know about it for it to succeed. Marketing is a key part of that, and as a veteran, you have unique opportunities to help your business grow.
Here are 11 simple and effective ways to market your veteran-owned business and get your name out there. ♫ As you read, listen to our dedicated veteran-themed Spotify playlist, "Heroes in Harmony: A Veteran's Tribute".
1. Get certified as a veteran-owned business
Certifying your business as veteran-owned opens doors for special opportunities, including government contracts. Many government agencies and larger corporations actively seek to work with veteran-owned businesses. The Small Business Administration (SBA) can help guide you through the certification process.
2. Use the veteran-owned business logo
The U.S. Department of Veterans Affairs offers a special logo for veteran-owned businesses. This logo shows customers that you’ve served your country and are now serving your community as a business owner. You can display this logo on your website, social media, business cards, and other marketing materials. To apply for the logo, visit the VetCert website and follow the steps to get certified.
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